Yungblud performs intimate pop-up gig for 1,000 fans

Singer-songwriter Yungblud held an intimate open-air concert outside Samsung KX in London’s Kings Cross.

The Brit Award nominee whose album Weird topped the UK album charts was joined on stage for the encore by the London Community Gospel Choir and the graphic designer Aries Moross for a three-way collaboration on the single Mars.

The 24-year-old star, known for his post-emo sound, played to 1,000 fans at the intimate gig.

The free performance was staged and filmed by Samsung for the launch of its new Z Fold3 and Z Flip3 devices.

Yungblud performed a seven-song set, featuring Parents, album title track Weird! and brand-new single Fleabag.

The concept for the concert was inspired by the capabilities on the new Samsung foldable smartphones, which allow three apps to run simultaneously on the same main screen.

The performance featured a rotating stage, designed to replicate the look of the Galaxy Z Fold3 phone with three screens.

Yungblud performs his song Mars to a live audience alongside London Community Gospel Choir and artist Aries Moross in Kings Cross, London

Yungblud said: “I’ve loved every minute of performing for my fans over the last few weeks man. After such a long time out from playing live, to be part of this Samsung experience that brings three different amazing acts together has been wild. Collaborating with Aries Moross, a personal hero of mine, who’s pushing the boundaries of sexuality and gender, and the London Community Gospel Choir on a song that means so much to me was something I’ll remember for a really long time.”

Sharon Hegarty, Marketing Director from Samsung UK said: “Yungblud is an astounding and creative performer and the perfect person to illustrate the collision of three worlds and the unfolding of possibilities for the launch of our latest devices.

“We’re so pleased to be able to launch the new Samsung Galaxy Z Fold3 and Z Flip3 to the public and it’s been great to partner with Yungblud, the London Community Gospel Choir and Aries Moross to celebrate this moment with an unforgettable performance”.

The new Samsung Galaxy Z Fold3 and Z Flip3 phones are now available in Samsung stores.

Both devices offer a foldable experience.