Guinness toasts return of alcohol-free variety with taste and quality promise

Iconic stout brand Guinness has announced the return of its alcohol-free variety which has hit the shelves of supermarkets nationwide.

Guinness 0.0 is available in select Morrisons and Co-op stores this week followed by distribution in further supermarkets and pubs nationwide.

Brewers start by brewing Guinness 0.0 in the same way they always have. The alcohol is then removed through a cold filtration process that ensures the iconic, much-loved character of Guinness is maintained and nothing is compromised.

For those choosing not to drink alcohol, Guinness 0.0 is also a low-calorie option with just 17 calories per 100ml. This means a standard can of alcohol-free Guinness 0.0 contains less than 75 calories.

Neil Shah, head of Guinness GB, said: “We are incredibly pleased to have Guinness 0.0 back on shelves and in pubs and have put in place additional quality assurance measures to make sure this really is the best alcohol-free Guinness possible.

“We firmly believe we have created a taste experience truly unrivalled in the world of alcohol-free beer and can’t wait for people to try it.”

The rollout of Guinness 0.0 to pubs is set to take place in September alongside Guinness’ brand new MicroDraught on-tap technology, meaning pub-goers can choose to enjoy an iconic pint of Guinness without the alcohol as if freshly poured the way it should be in their favourite local, whatever the occasion.

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