The Arctic Roll celebrates 60th anniversary

One of the nation’s most iconic sweet treats celebrates its 60th anniversary this year. The dessert with a unique structure was the invention of Dr. Ernest Veldenin, who decided to create the perfect combination of vanilla flavoured ice-cream, rippled and coated with raspberry sauce, before being wrapped in sponge cake. He set up an ice cream factory to manufacture his innovative dessert in Eastbourne, Sussex, in 1958.

Due to its popularity, Birds Eye began manufacturing the Arctic Roll and it made an entrance to supermarket shelves in 1970, where more than 25 miles of Arctic Roll were sold in the UK each month. But sales started to melt away and Birds Eye were forced to pull production in 1997.



The logo of Arctic Roll celebrates its 60 year anniversary
The Arctic Roll celebrates 60 years

Years rolled on and in 2008, the recession began to fuel a demand for comfort food, causing Birds Eye’s North Yorkshire factory to begin producing nine million rolls a year. The demand was mainly coming from cash-conscious shoppers, who were keen to seek out traditional comfort foods. In tandem, Brits began to appreciate the quality of frozen food, which led consumers to pick up desserts that have a longer shelf life.

Britons continue to seek comfort foods in troubled times. Searches for the melty dessert in 2021 increased by over 138%, compared to previous years.

Twenty first century fans have even spawned a string of social support. Twitter users often take to social media to gush over the frozen dessert, with some

One user said: “ I’d completely forgotten how lovely Arctic Roll was #80schild classic dessert.

Another commented: “ There isn’t an 80s dessert that sums up my childhood more than an Arctic Roll .”

Andy Dale, Senior Brand Manager at Birds Eye, said: “The Arctic Roll has been on quite the journey, but there is no denying that the dessert was an unforgettable part of childhood for many of us. As we mark our 60th birthday, we invite modern families to share the same memorable mealtime moments.”

Five fun facts about Arctic Roll

  1. Arctic Rolls were first baked in 100ft-long ovens in 1958;

  2. During the 1980s, more than 40 kilometres of Arctic Roll were eaten each month, that is nearly twice the length of The Great Wall of China;

  3. The nation has eaten 96 kilometres of Arctic Roll in the last year, approximately the distance from Liverpool to Sheffield;

  4. The Arctic Roll was launched following the success of the Dairy Sponge, which was similar to a frozen Victoria sponge

  5. The first Arctic roll was sold in the shops for 2’6 which is the equivalent of approximately £2.60 in today’s money. This was 1 pence cheaper than 10 fish fingers at the time.

For more stories in your area visit InYourArea.