ITV launch nightly mindfulness series in aftermath of World Mental Health Day

ITV has announced the launch of a new daily series aimed at encouraging mindfulness and self-care for viewers who may be suffering from mental health issues.

The forthcoming programme titled ‘Unwind with ITV’, will promote calming and reflective activities to those who find themselves awake at the earlier hours, whilst simultaneously directing them to sources of mental health support and information.

The announcement was made by ITV in the wake of World Mental Health Day, which falls on October 10 every year.

In order to develop the series, ITV teamed up with the charity group CALM (Campaign Against Living Miserably), in the hope to provide a place that those who need a helping hand might be able to escape to 365 days of the year.

Adam Mitchell, Head of ITV Programme Strategy Communication has said: “Across our schedules we strive to reflect the lives of our viewers, and through our partnership with CALM we recognised that for many people, and for many different reasons, the middle of the night can be a lonely and often stressful time.”

“That’s why we’ve commissioned Unwind with ITV to run every night of the year – to provide an accessible and peaceful space for anybody to take a moment to relax and escape.”

Where to get help if you’re struggling

You don’t have to suffer in silence if you’re struggling with your mental health. Here are some groups you can contact when you need help:

Samaritans: Phone 116 123, 24 hours a day, or email [email protected], in confidence

Childline: Phone 0800 1111. Calls are free and won’t show up on your bill

PAPYRUS: A voluntary organisation supporting suicidal teens and young adults. Phone 0800 068 4141

Depression Alliance: A charity for people with depression. No helpline but offers useful resources and links to other information on its website

Students Against Depression: A website for students who are depressed, have low mood, or are suicidal. Click here to visit

Bullying UK: A website for both children and adults affected by bullying. Click here

Campaign Against Living Miserably (CALM): For young men who are feeling unhappy. Has a website here and a helpline: 0800 58 58 58

The series will be produced by Plymouth-based Rock Oyster Media and will regularly feature relaxing scenes from their HQ’s natural surroundings including calming landscapes and local agriculture.

It will also feature components such as Autonomous Sensory Meridian Response (ASMR) inspired animations, as well as advice by members of the public on the things they do to help them feel relaxed.

Unwind with ITV will also feature poetry and prose readings.

Charlotte Davis, Creative Director at Rock Oyster Media has also said: “Now more than ever, there’s a real and genuine need to support mindfulness and mental wellbeing.

“Rock Oyster, along with the amazing South West production community (Pushed, Red Air & Twofour Post), are thrilled to play their part in ITV’s ground-breaking programming initiative.

“As a fiercely proud regional indie, we hope the beautiful landscapes on our doorstep provide the ideal space for viewers to Unwind.”

The show will be broadcast over the next 12 months on ITV, ITV2, ITV3, ITV4 and STV, as well as the ITV Hub.

It will air in the twilight hours in order to encompass an audience which will include new parents, insomniacs, late-night workers and the like.

Simon Gunning, CEO, Campaign Against Living Miserably said: “From This Morning and #project84 to Britain Get Talking and our brilliant partnership with ITV2, CALM and our supporters are grateful for ITV’s continued commitment to improving the mental health of the nation.

“We know the middle of the night can be a lonely time for many people for countless reasons, and so we hope this new ground-breaking initiative will reach people who are up late at night, and provide a moment of calm for anyone not feeling great.”

As well as CALM, the show was made in collaboration with a range of other mental health campaigns and charities, including Mind, YoungMinds, The Samaritans, The Mix and SAMH. The show will point to the contact details for each of these groups at the end of each episode.

The idea from the show was said to have developed from ITV’s award-winning Britain Get Talking campaign, which was first launched in 2019.

This initiative saw an incredible 6.4 million viewers reach out to somebody for help with their mental health as a result of the 2020 lockdown campaign.

Susie Braun, Director of Social Purpose at ITV has stated: “ITV’s Social Purpose is to shape culture for good, with a particular focus on encouraging people to look after their mental health through campaigns like Britain Get Talking.

“Unwind with ITV is a welcome new addition to our wellbeing offering – we hope this programme provides a chance to tune out and reflect, whatever’s keeping you awake.”

The programme launched at the start of the month. The on-air timings for the regular slot on the main channel will vary between 4.05am-5.05am. On Fridays, the show will run between 4.30am-5.05am.

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