Iceland makes festive promise to first 150,000 customers who place online order

Frozen food giant Iceland has launched a Turkey Insurance scheme promising to supply the traditional Christmas dinner centrepiece to 150,00 customers who register with the chain.

Shoppers simply need choose their preferred turkey via the reservation form and select an online delivery slot by Monday November 22.

The first 150,000 customers who register for an Iceland account by Monday and book a delivery slot scheduled between December 11-17, will be guaranteed a turkey in time for Christmas Day.

Once shoppers create an account and book their delivery slot, selecting their chosen turkey, they can be rest assured the Christmas feast is insured by Iceland. Six days before the allocated delivery slot they will be invited to complete their online order by adding their reserved turkey to the basket alongside all their Christmas essentials.



Iceland is promising 150,000 customers will get a turkey
Iceland is promising 150,000 customers will get a turkey

Iceland has also announced over 600,000 Christmas delivery slots have been made available to its customers between December 11-17 – and, in a bonus for customers, pledges to pay for the entire festive order should any arrive late.

Customers can choose from three different frozen turkeys; Iceland Perfect Turkey (£17.00, 2.2kg, serves 8-10), Bernard Matthews Golden Norfolk Basted Turkey Crown Medium (£16.00, serves 6-10) and Bernard Matthews Golden Norfolk Basted Whole Turkey with Giblets Large (£17.00, 8-10).

Andrew Staniland, frozen trading director at Iceland Foods, said: “Planning for your Christmas Day meal can be a tense time and this year with noise of Christmas food shortages we wanted to offer added reassurance to our customers.

“This year we’ve been preparing for a bigger Christmas, so we have a strong stock of frozen turkeys. We’re proud to be able to guarantee our shoppers a turkey to remove the worry and help them have the best Christmas ever.”

Earlier this festive season, Iceland revealed sales for frozen turkeys went up by 409 per cent in September compared to the same period in 2020, demonstrating how customers have been preparing in advance for a big festive party.

This week, the entire Iceland Christmas range was released two weeks early. For more information about Iceland’s Christmas range, please visit: https://www.iceland.co.uk/christmas .

To guarantee a turkey in time for Christmas customers must register for an Iceland account and fill out the Christmas turkey reservation form .

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